Factors influencing Internet shopping value and customer repurchase intention
Abstract
This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups.
Keywords
Internet shopping; System quality; Information quality; Service quality; Customer satisfaction; Utilitarian shopping value; Hedonic shopping value; Repurchase intention
Article outline
Abstract
Keywords
1. Introduction
2. Model constructs and hypotheses
2.1. Internet shopping value
2.2. System quality
2.3. Information quality
2.4. Service quality
2.5. Demographic attributes of Internet shoppers
2.6. Repurchase intention
3. Research methods
3.1. Instrument development
3.2. Data collection and analysis
4. Empirical analysis
4.1. Demographic analysis
4.2. Reliability and validity
4.3. Structural equation model and hypothesis testing
4.3.1. Evaluation of the measurement model
4.3.2. Structural model and hypothesis testing
4.4. Hypothesis tests for workforce and student populations
5. Conclusions
Acknowledgments
References
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دانلود مقاله لاتین عوامل موثر بر ارزش خرید اینترنتی و قصد خرید مجدد مشتری
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پنج شنبه, 13 آبان 1395 17:09

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